Brand Strategy
Visual Identity
Stationery Systems
Packaging Design
E-commerce Design
Sasa Funky Fine Jewelry is inspired by organic forms and textures, with each piece celebrating the natural beauty of ethically sourced gemstones. The brand’s visual identity, influenced by artists like Ellsworth Kelly and Bridget Riley, blends bold, graphic elements with a 60s and 70s aesthetic. Our strategy highlighted this playful, yet sophisticated approach, creating a contemporary identity that feels both modern and nostalgic. The result is a vibrant visual direction that reflects the timeless elegance and joyful spirit of Sasa’s jewelry.
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