Brand Strategy
Brand Positioning
Visual Identity
E-commerce Website

Lune Paris offers a curated collection of luxurious, natural beauty and wellness essentials. With a focus on simplicity and functionality, the brand invites exploration, connecting its Parisian roots to a global community of tastemakers. Inspired by poetry and lunar symbolism, Lune Paris embraces an ethereal, sensory experience. The website design embodies this vision, with a minimalist aesthetic that fosters an emotional, refined connection. The experience is elegant and mysterious, with moments of unexpectedness, deeply tied to the brand’s core belief in beauty—beauty that embraces imperfection.