François Ghebaly Gallery has been instrumental in launching the careers of artists who now exhibit in major museums and galleries worldwide. For François, the relationships he builds with his artists are not just professional but deeply personal. This collaboration is at the core of the gallery’s success, and we wanted the branding to reflect that partnership. In all print and digital materials, we ensured that the artists’ names appear with equal prominence to the gallery’s, symbolizing the shared spotlight and mutual respect between the gallery and the talent it represents.

For the branding, we opted for clean, minimal typography to allow both the gallery and artists’ names to stand out without overpowering one another. The equal scaling of the names reinforces the collaborative nature of the gallery, while the restrained color palette and layout keep the focus on the art itself, offering a sophisticated and timeless feel.