First Rite is a clothing brand dedicated to simplicity, quality, and sustainability. Using natural fabrics, they create timeless, versatile pieces designed for both style and functionality. Founder Nikki Garcia approached us to refresh the brand’s visual identity, aligning with its focus on ethical production and thoughtful minimalism. First Rite’s biannual collections adapt to seasonal changes, emphasizing a balance between elegance and practicality. Our goal was to craft a visual identity that reflects these core principles, communicating the brand’s commitment to timeless design and adaptability.