Brand Strategy
Visual Identity
Packaging Design

Emmotiv blends emotion and scent to craft perfumes that resonate deeply with personal memories, offering a journey of self-expression. We designed the packaging with soft colors and fluid shapes, scaling the primary mark across each panel to reflect the fluidity of emotions. Each fragrance’s mood is captured in the design and color palette—bright yellows for “Joy Rush” convey energy, while soothing blues for “Calm Soul” suggest tranquility. Instead of opting for a neutral tone like black, we chose a rich, deep purple as the darkest color for Emmotiv, adding depth and distinction to the brand’s visual identity. This thoughtful integration of color and form reinforces Emmotiv’s focus on connecting emotions with the sensory experience of fragrance.

What Our Clients Say

  • Grafikisto and owner Maria were the perfect partners for developing a brand identity and packaging design for my new-to-market brand. A few of the many reasons they were truly the best creative partners I've collaborated with after 15+ years of experience in the field: (1) Highly skilled and talented in capturing and building a holistic, consumer-centric brand vision. (2) Incredibly client-oriented and collaborative with diverse skills on the team. (3) Professional, punctual and organized with thoughtful attention to detail at every stage in the project. (4) Pleasant and easy to work with from beginning to end. (5) Deep understanding of the prestige and luxury beauty market, aesthetics and relevant trends critical to building a compelling brand identity. And the list goes on. I would highly recommend Grafikisto not only as a creative agency but a consequential thought partner for building the strategy and identity of a new brand..“


    Cristina Bagozzi, Emmotiv