Nuhr is a two-part filmmaking endeavor, Nuhr Studio and Nuhr Film.
is the creative workspace of visual artist .
is a collective dedicated to the production and distribution of experimental films.
Nuhr came to us with the need to develop an identity that would seamlessly travel between both areas of the company. For Nuhr’s logotype we customized a contemporary yet approachable typeface, a sans-serif with straight stems and rounded terminals. To evoke fluidity and motion an abstraction of a wave was added as an element that is used not only on the logotype but throughout all aspects of the identity. The wave is allowed to show up as a divider, as an icon, as a dominant figure or subtly in the background.